Apr 06 2010

Headlines and Tone Testing: Are You Able to Get Your Message Across?

Category: Profitable CopyrightingAnders Eriksson @ 11:51 pm

You should be able to find several indispensable facts about Profitable Copyrighting in the following paragraphs. If there’s at least one fact you didn’t know before, imagine the difference it might make.

Writers often depend on headlines to create appeal for their write-ups. Headlines, after all, are often the first line of writing that a person reads when he comes across an article, news story or book. A headline can create curiosity, stir up interest and generate wonder. The tone of the headline also affects the readers’ response and elicits reactions right then and there.

For proper headline creation and tone testing, here are some things to keep in mind:

The headline should set the tone

Whether your write-up is upbeat, formal, businesslike, provocative, engaging or a call-to-arms kind of thing, the tone of your headline should reflect it. Very often, your goal as a writer helps set the tone of the headline and the subsequent body of the write-up.

Are you trying to give information? Raise a question? Intrigue the reader? Create a sense of urgency? Decide on the goal of your write-up first and this will help guide you on finding the tone for your headline.

Write down the keywords that define your article

This is especially important if you will be writing for the Web and quite useful even if you will be writing for print. Keywords are words that reflect or represent the main idea or topics that will be found in your article. These keywords should then be found in your headline.

Although some keywords are rather neutral in tone, there are some that best express the feelings or emotions that you might find appropriate for your write-up. Write these words down so you can decide later which one to use to achieve the best effect. When you go through tone testing later, this effect will be easier to determine.

Think about what you’ve read so far. Does it reinforce what you already know about Profitable Copyrighting? Or was there something completely new? What about the remaining paragraphs?

Write down the words that reflect the tone of your headline

Some words, like adjectives such as ‘truly’, ‘really’ and ‘absolutely’ set the tone of the headline, making it seem like what you have to offer is the ultimate. These words give a sense of exclusivity and can help your headline stand out. ‘How to’, ‘Guide to’ and ‘Tips for’ are often used in headlines to set the tone for an instructional article. Action words, on the other hand, set the tone for enthusiasm, making the headline sound urgent.

Tone testing
So how do you know that you truly have the right tone for your headline? Test it. Go online, use at least three search engines and type the headline you’re planning to use. Use the exact words initially to test the headline.

Once the search engine has produced a listing of results, go to the top 3 or 5 of these links and check how relevant your headline is. Read the articles as well and check if the tone is similar to the tone of writing you wish to use.

As part of the audience, you should be able to tell if the tone of the headline works. Test it against your reaction and how you responded to the headline and the subsequent body of the article. Check reader reactions in the comment section as well. There’s a good chance you’ll find frank assessment of the write-up there. Then use what you’ve learned to apply in your own writing.

Test the tone with a limited audience. Try showing the headline to friends and ask them what they think. More importantly, ask them what kind of emotion/s the headline produces. If the answer is exactly what you intend the headline to create, you’re on the right track. If not, revise the headline.

You could also tone test the headline by posting it online. Then change the words strategically to see the kind of reaction you receive. Once you achieve what you want, stick to that headline.

That’s the latest from the Profitable Copyrighting authorities. Once you’re familiar with these ideas, you’ll be ready to move to the next level.

About the Author
Have you visited Anders’ latest site for adsense publishers? Download new fresh sites in this all new site, called Adsense Ready Websites


Apr 01 2010

5 Ways You (Yes, You) Can Make Copy Good

Category: Profitable CopyrightingAnders Eriksson @ 6:19 am

Everything about a write-up ? its perceived value, efficacy and message ? rests upon good copy. Copy is substance and without it, even the most skilled and well-meaning writer and his article will be ignored or derided, the article’s message lost and considered worthless. Is it still any wonder why people go through great lengths in order to produce a good piece of writing? Learn the ways you, too, can make copy good:

Know what you’ll be writing about.
There is nothing worse or even more pathetic than a writer who bluffs. True, many writers have written well-fabricated tales and passed them off as genuine but they were able to do so only because they backed up their writing with plenty of research.

If you were asked to write about cryptozoology right now, for example, how much would you be able to produce without using a single reference? Probably not a lot even to convince your 7-year-old niece.

To avoid groping blindly about regarding your subject and make your copy good, do research. Use at least three good references for your write-up. If you have to interview someone for it or try something yourself, then do so. This will allow you to gather enough information to use with your write-up.

Think about your readers

Your readers or audience have different voices. To make your copy good, consider carefully what it is they like and are interested in and then zero in on those.

Speak their language so they become much more comfortable with what you have to say.

If you’re writing for kids aged 9 to 12, for example, you wouldn’t use the kind of language you write with if your audience were men and women in their 20s and 40s, right? Remember that you’re trying to sell an idea through your writing, so speak to your readers in a way they can easily relate to.

Watch your grammar

If you find yourself confused by what you’ve read to this point, don’t despair. Everything should be crystal clear by the time you finish.

If you were a good listener during your grammar class, you might want to heave a sigh of relief. A high premium is placed on good grammar and if you want to make copy good, make sure you avoid hideous grammatical and spelling mistakes.

Be careful with subject-verb agreement, punctuation marks, tenses, sentence completion and clauses. Bad grammar is never viewed as good copy and is even dismissed as very amateurish and unreliable, even if it’s an expert talking.

Mind the headline

The headline serves as the introductory statement to your write-up. Without a good headline, there’s a good chance your target readers might ignore your article and look somewhere else. This is something you can’t allow to happen. Imagine having to miss 7 out of 10 readers just because your headline doesn’t work.

Make sure your headline is effective, clear and concise. It should interest the reader, make them wonder, raise their curiosity, even intrigue them so that they have enough reasons to want to read more.

Make copy easy to read

Finally, to make copy good, it has to be relatable and easy to read. If you’re writing about planting roses for beginner gardeners, for example, don’t make it sound like an instructional material for producing fossil fuel. Read your work out loud ? if it sounds like normal speech, then you’re on the right track.

Mind your readers. They are, after all, the end users of your work and they should be able to like what you offer them.

About the Author
Have you visited Anders’ latest site for adsense publishers? Download new fresh sites in this all new site, called Adsense Ready Websites


Mar 29 2010

How to Plan Your Copy

Category: Profitable CopyrightingAnders Eriksson @ 10:25 am

This article explains a few things about Profitable Copyrighting, and if you’re interested, then this is worth reading, because you can never tell what you don’t know.

Having great website content is a must in today’s crowded Internet arena. You always need to write well, and present a lot of information in a manner that will not only allow people to learn, but give them some amusement and entertainment as well.

This latter part is very important: amusement and entertainment keep people glued to a website and can keep them coming back.

Therefore, you need to plan your website content so that it catches your prospective visitors’ eyes. In particular, you need to plan your copy: this is what will meet your visitors when they get onto your website, and you need to hook them at first glance.

You may be raring to put pencil to paper or start typing your website away. However, the problem with writing for the web is that it is built for people who do not read word for word: web writing must be done with the thought in mind that the target audience will skim through the sea of words and look for something interesting. You must be of the mindset, therefore, to attract your customers’ attention.

When you are starting off your plans, you also need to remember that you are after a certain segment of the market, or your target audience. This member of the target audience is going to be far more focused than any ordinary person hopping onto your website out of curiosity: this member of the target audience is expecting something, and has specific questions that need answering. You are to provide those answers.

Once you begin to move beyond basic background information, you begin to realize that there’s more to Profitable Copyrighting than you may have first thought.

When planning your copy, you need to practice targeting: this means that you have to fashion your statement so that visitors of a specific demographic and with specific needs can have these same needs filled by the products and services that you provide. You need to have this target market in mind: when you know what your target market is like, you will better know how to fashion your statement. How is this so? When you know your target market, you can step into its shoes better. You will know where to look for it online. This includes going to the proper online forums and mailing lists in order to see what your target market wants, how much money it’s willing to spend for certain products and services, and the language that it speaks.

It is this language and attitude that is especially important for you. You need this information in order to get a profile of your market, and know what your prospective customers should be like. When you have this profile, you can better make web copy that is targeted toward the needs and tastes of this target market. So now that you have the target, you can start sharpening weapons: you can outline your plan for making that precious web copy.

Remember: you need to catch attention within seconds, so get straight to the point. Keep your tone even, and make sure that it adheres to the tastes of your target market. This will make you appear as though you are engaging them in convincing, enlightening conversation. Moreover, don’t beat around the bush: be straightforward and easy to understand. The key is to talk to your target market and meet its needs, and to be in this specific mindset at the very beginning.

If you plan your copy right, you will be able to come up with great content that will not only get you visitors, but have you keep them coming back to your home online.

Don’t limit yourself by refusing to learn the details about Profitable Copyrighting. The more you know, the easier it will be to focus on what’s important.

About the Author
Have you visited Anders’ latest site for adsense publishers? Download new fresh sites in this all new site, called Adsense Ready Websites


Mar 25 2010

How to Set Up Your Copy

Category: Profitable CopyrightingAnders Eriksson @ 6:01 am

This article explains a few things about Profitable Copyrighting, and if you’re interested, then this is worth reading, because you can never tell what you don’t know.

Writing web copy can be tricky: you need to set it up in such a way that you are able to address the needs of your target market. Moreover, web copy is not like any other written or printed piece of writing: it has to be written concisely, with all the pertinent details shown so that the person reading the copy will pick up all the main ideas immediately. In the world of the Internet, writing the right web copy is important: people do not visit a website and read every single word in it, but they do need to get the right information in the least amount of time. You, as a copywriter, need to address their needs.

In particular, you need to answer four basic questions when writing web copy. First, why are your visitors at that website and why should they be there? Are they in need of a product or service? Do they fit a particular demographic that needs your help

? Second, what should they do? Should they buy your product or service? Should they call you? Provide your visitors with a road on which to travel instead of telling them that they should get to a destination by their own terms.

Third, answer why your visitors should even do anything. Should they buy a product or service to get themselves out of a financial rut? Should they buy something from you so that they can enjoy life better? Finally, what should they do next? Should they go out and buy things, save money, ask for more help? What should they expect from you?

Remember these four basic questions when you set up your copy. You will need maintain consistency in your look and tone, moreover, so that when people read through your copy, they will feel comfortable and not have their brains scattering all over the place, what with the multitude of ideas that you present.

Most of this information comes straight from the Profitable Copyrighting pros. Careful reading to the end virtually guarantees that you’ll know what they know.

When setting up your copy, remember that you need to keep it from looking like a sea of text. Break up your pages and format information your information into smaller pieces of text. If you have a well-formatted page in a single font that is easy to read, it can be more inviting, and can actually beckon potential customers to start reading. Moreover, provide some white space: don’t have very large paragraphs so that your customers’ eyes can be soothed and relaxed as they skim over the page.

When formatting between paragraphs, leave two empty lines beneath the paragraph, as well as after every title and heading, in order to mark off and delineate ideas. This can provide white space, as well as a logical division of information that can tell your customers what to think and how to organize their thoughts. If you must use large amounts of text, keep them in narrow columns so that your customers do not have to read from one end of their computer screens to the other.

Subheadings can help you out and make your work more interesting and accommodating. In fact, they can aid visitors in scanning through the text and knowing what ideas to expect and where to find something that they are looking for. Have attractive titles, too, so that you can better catch your visitors’ attention.

These are only a few tips that you may want to use in setting up your copy. For more tips, look through effective web copies and see what makes them tick. Moreover, practice so that you can produce better copies every time.

So now you know a little bit about Profitable Copyrighting. Even if you don’t know everything, you’ve done something worthwhile: you’ve expanded your knowledge.

About the Author
Have you visited Anders’ latest site for adsense publishers? Download new fresh sites in this all new site, called Adsense Ready Websites


Feb 27 2010

Four Ways to Personalize Your Copy and Capture the Readers Attention

Category: Profitable CopyrightingAnders Eriksson @ 10:33 am

This article explains a few things about Profitable Copyrighting, and if you’re interested, then this is worth reading, because you can never tell what you don’t know.

Your writing success has a lot to do with how people react to copy that you produce. People like to read what speaks to them directly because it’s the kind of writing they can relate to. This is why many writers take great pains to ensure that their copy is personalized so that readers will feel that it was written with their interests and needs specifically in mind.

Being able to personalize your copy means that what you will produce is unique ? a testament to your skills and talent. If you want to personalize your copy, here are 4 ways you can use your one-of-a-kind style to write copy that truly stands out:

Know who you are

Psychologists, writers and marketers from Hippocrates to Brian Tracy have created labels to categorize each person’s personality. That’s why you get words such as Sanguine, Choleric, Melancholic and Phlegmatic and the more recent Driver, Analytical, Amiable and Expressive. What about you? Are you upbeat? Assertive? Aggressive? Optimistic? Laid Back?

Find out which personality type you are if it’s still unclear to you. Taking tests or asking close friends for their opinions will help. You could also check your writings in the past so you can compare how you have progressed over time.

Be who you are

One common mistake among writers is that they try to be something they are not, thinking that readers will appreciate the effort. Wrong. Readers can be quite clever at spotting fakes so the tone and manner of your writing will tell them whether you’re bluffing or not.

If you don’t have accurate details regarding Profitable Copyrighting, then you might make a bad choice on the subject. Don’t let that happen: keep reading.

Instead of pretending to be someone else, use your own quirks and personal ways of expression to write your copy. You’ll find that it will be easier to write and the flow of the copy will be looser and more effortless.

Speak to your readers through your writing

Writing is a means of expression, so it has the same function as speech ? to communicate and reach out. Instead of agonizing over how to personalize your copy, try to speak to your readers through your writing but use the tone and style that you would use if you were speaking.

Try using the first and second person when writing. If you want to personalize your copy when writing about organic vegetable planting, for example, avoid using third person nouns such as ‘the gardener’, ‘they’ or ‘them’. Use ‘I’, ‘my’, ‘you’ or ‘your’ to make it sound as if you’re talking directly to the person.

Imagine that you and your reader are engaged in a real discussion. How would you talk? How would you present your ideas

? What words would you use? By writing an article that sounds as if you were speaking to the reader directly, you will be able to produce a highly personalized copy. The flow of ideas will be much more natural and easy to relate to.

Personalize your copy but be useful

There is a point in a writer’s work where he or she must compromise. After all, the end user of a write-up is not the writer but his readers. If your readers cannot relate to or understand what you have to say, then all your efforts would be in vain.

Try to write copy that your readers will find interesting and useful, something that will allow your personality to shine through at the same time. Personalize your copy by making sure that readers equate you to quality write-ups and information that they can truly make use of and value.

About the Author
By Anders Eriksson, feel free to visit my latest venture: GVO to claim your $1 trial membership!


Jan 21 2010

5 Ways to Write Copy and Avoid Being Clever and Critical

Category: Profitable CopyrightingAnders Eriksson @ 12:31 pm

There are times when writing can inspire such strong emotions that you find yourself becoming critical or overly clever. While it may sound or look good to you and a few people who know you, it may not always have the same kind of reception with the rest of your audience. By using a tone of writing carelessly, you might not get the kind of results you want. Here are reasons why you should avoid being clever and critical just to write copy and how to improve your writing instead:

Being overly clever is seen as arrogance

You’ve probably come across writers who try too hard to impress their audience. You will agree that they often seem condescending and annoying. The reader’s usual reaction is often, ‘What, does this writer think I’m dumb?’

By being too clever, you’ll alienate your audience, who won’t be too pleased at being subjected to a write-up that seems to insinuate that they are ignorant. Instead, speak to them the way you would to a respected colleague and don’t simply assume that you know better.

Being critical can ruffle the wrong feathers

There are writing styles and topics that call for a writer to use a critical tone. Satire, for example, is very often critical. However, really great writers still manage to inject good humor into the writing, which is actually a sign of genuine talent.

When writing reviews, for example, you also need to be critical in order to inform the reader the positive and negative points of the person, event or product being reviewed. Being critical could be harsh but if you can phrase your sentences well, your write-up will be easier and more fun to read.

If you don’t have accurate details regarding Profitable Copyrighting, then you might make a bad choice on the subject. Don’t let that happen: keep reading.

Be like Shakespeare

No, it’s not about iambic pentameters and rhymes but being able to state the obvious without doing so. Instead of confronting the issue upfront by being clever and critical, find ways to describe, illustrate, critique or opine. You can add words, omit some, use metaphors and other tricks of the language. The key here is to produce a well-written piece. Just don’t overdo it, though or people will know you’re trying to be clever.

Avoid strong language

You don’t have to be offensive just so people will know that you have something to say. Sometimes, writers can’t help using strong language when trying to be critical about something.

Some writers may even use strong language in the hopes of preventing boredom in their readers. However, this trick often backfires since not everyone is appreciative of language used only in B action movies and street fights. If you use strong language out of context, your readers might think that you are either trying to be clever or being overly critical.

Instead of falling into this trap, turn to useful references such as a dictionary or a thesaurus for better alternatives. You’d be surprised at how well you can write copy that expresses exactly what you want to say using well-chosen words. You’ll gain more respect for it.

Use humor instead

Instead of being clever and critical when writing copy, consider appealing to your readers’ funny side. Some of the best writing ever produced used humor to express opinions and ideas even about the most serious of topics. Doing so will allow you to explore a different aspect of your subject and to offer your readers a means to see things in a different light.

Don’t limit yourself by refusing to learn the details about Profitable Copyrighting. The more you know, the easier it will be to focus on what’s important.

About the Author
By Anders Eriksson, feel free to visit my latest acquisition: Free Google Traffic System and make sure to visit my bonus site!


Jan 06 2010

6 Ways to Make Your Copy Upbeat and Fun

Category: Profitable CopyrightingAnders Eriksson @ 3:20 pm

The following article covers a topic that has recently moved to center stage–at least it seems that way. If you’ve been thinking you need to know more about it, here’s your opportunity.

You’ve probably read enough articles, news stories, press releases and books to distinguish different tones and moods in the writing style used by the copywriter or author. Simply by changing a few words, adding punctuation and pauses for effect and using a different way to separate related topics, a writer is able to change how the reader feels about the write-up. So you think you’re too serious, businesslike and ‘heavy’? Here are ways you can make your copy upbeat and fun:

Don’t assume

When writing copy, avoid wrapping your content in a veil of secrecy and enigma. Being mysterious is fine for puzzle makers and fortune tellers but it doesn’t always work with writers. Use an unassuming tone in writing instead. Avoid being overbearing or condescending. Just write clearly and use a light, undemanding tone.

Use humor

Humor is very nearly a universal language, which means that with the right words, you can affect the way people see things and even cause them to break into a smile or even laughter.

To make your copy upbeat and fun, inject humor into your writing. Be lively and write with enthusiasm. If you’re bored, it will be reflected in your finished copy. Don’t be afraid to make people laugh because it’s often the easiest way to show them what you mean.

Don’t overdo the words

Some of the best and well-loved writers of the past and present centuries used simple, easy to read language. Anne Rice, Stephen King, Ernest Hemingway, John Steinbeck, Paulo Coelho and Isabel Allende are the kind of writers that did not require their readers to read their works with a dictionary next to them. As a result, their readers find it easier to understand and appreciate their efforts.

Truthfully, the only difference between you and Profitable Copyrighting experts is time. If you’ll invest a little more time in reading, you’ll be that much nearer to expert status when it comes to Profitable Copyrighting.

To keep the mood of your copy upbeat and fun, don’t try to exert too much effort to impress your readers. They want to be entertained and to be informed ? not bewildered or confused. Don’t make it too hard for them. Use long, complicated words only when necessary or as a requisite in the article you’re writing.

Lighten up the language

Very often, to make your copy upbeat and fun, you might have to use colloquial terms or slang. This is often the case when the term you’re considering is too technical for your readers to appreciate.

Do not use offensive words

Sometimes, in an attempt to make writing upbeat and fun, some writers make the mistake of using words that are entertaining only to a few but highly offensive to the majority. Words that reflect bigotry, hatred or prejudice can seem upbeat but may not be effective in the context of the whole write-up. Avoid these words.

Don’t try to please everyone.
There is no way your writing will be able to appeal to every reader. Not even the best and brightest writers have been able to do that. This is why writers have target audiences or niches and why write-ups are characterized by genre.

Can you imagine if horror master Stephen King wrote a romance novel in the style of Harlequin books? Of course not.

Writers will always have their own styles and a segment of the audience who admire them.

To keep your copy upbeat and fun, avoid trying to cover several genres or styles of writing in one article. Use one or two at most. Whether you’re writing a humorous story, a satire, a critique or are simply offering your opinion, stick to a tone of voice that is the best vehicle for the message you want to share.

Of course, it’s impossible to put everything about Profitable Copyrighting into just one article. But you can’t deny that you’ve just added to your understanding about Profitable Copyrighting, and that’s time well spent.

About the Author
By Anders Eriksson, feel free to visit my latest acquisition: Free Google Traffic System and make sure to visit my bonus site!


Dec 13 2009

Four Ways to Personalize Your Copy and Capture the Readers Attention

Category: Profitable CopyrightingAnders Eriksson @ 2:33 am

Your writing success has a lot to do with how people react to copy that you produce. People like online to read what speaks to them directly because it’s the kind of writing they can relate to. This is why many writers take great pains to ensure that their copy is personalized so that readers will feel that it was written with their interests and needs specifically in mind.

Being able to personalize your copy means that what you will produce is unique ? a testament to your skills and talent.

If you want to personalize your copy, here are 4 ways you can use your one-of-a-kind style to write copy that truly stands out:

Know who you are

Psychologists, writers and marketers from Hippocrates to Brian Tracy have created labels to categorize each person’s personality. That’s why you get words such as Sanguine, Choleric, Melancholic and Phlegmatic and the more recent Driver, Analytical, Amiable and Expressive. What about you? Are you upbeat? Assertive? Aggressive? Optimistic? Laid Back?

Find out which personality type you are if it’s still unclear to you. Taking tests or asking close friends for their opinions will help. You could also check your writings in the past so you can compare how you have progressed over time.

Be who you are

One common mistake among writers is that they try to be something they are not, thinking that readers will appreciate the effort. Wrong. Readers can be quite clever at spotting fakes so the tone and manner of your writing will tell them whether you’re bluffing or not.

Sometimes the most important aspects of a subject are not immediately obvious. Keep reading to get the complete picture.

Instead of pretending to be someone else, use your own quirks and personal ways of expression to write your copy. You’ll find that it will be easier to write and the flow of the copy will be looser and more effortless.

Speak to your readers through your writing

Writing is a means of expression, so it has the same function as speech ? to communicate and reach out. Instead of agonizing over how to personalize your copy, try to speak to your readers through your writing but use the tone and style that you would use if you were speaking.

Try using the first and second person when writing. If you want to personalize your copy when writing about organic vegetable planting, for example, avoid using third person nouns such as ‘the gardener’, ‘they’ or ‘them’. Use ‘I’, ‘my’, ‘you’ or ‘your’ to make it sound as if you’re talking directly to the person.

Imagine that you and your reader are engaged in a real discussion. How would you talk? How would you present your ideas? What words would you use? By writing an article that sounds as if you were speaking to the reader directly, you will be able to produce a highly personalized copy. The flow of ideas will be much more natural and easy to relate to.

Personalize your copy but be useful

There is a point in a writer’s work where he or she must compromise. After all, the end user of a write-up is not the writer but his readers. If your readers cannot relate to or understand what you have to say, then all your efforts would be in vain.

Try to write copy that your readers will find interesting and useful, something that will allow your personality to shine through at the same time. Personalize your copy by making sure that readers equate you to quality write-ups and information that they can truly make use of and value.

About the Author
By Anders Eriksson, feel free to visit my latest venture: GVO and make sure to claim your $1 trial membership!


Dec 10 2009

Unbridled Writing: 6 Ways to Make Your Copy Flow

Category: Profitable CopyrightingAnders Eriksson @ 8:21 pm

Writing copy can be like driving a car. There are days when everything is smooth and continuous, some days it can be boring, some days you can get lost and have to find your way back. There will also be days when you run out of gas and can go no further.

When or if this happens, it can be very troublesome, particularly if you have a deadline to meet. So how do you make your copy flow? Here are ways you can use:

Use an outline

Before you begin a writing project or an article, write a short, simple outline about the topic. Use headlines, sub-headings and a list of topics under each one. This will serve as a map to help guide you on what to write. This is also a good reference if you wish to have an overview of how the write-up will progress and be unveiled to the reader. This will help make your copy flow just when you need it most.

The outline will also help control your writing. Sometimes you can get carried away by emotions, mood or inspiration. The result ? you produce too much content that you probably won’t need to make your copy worthwhile. With an outline, you know exactly the kind of ideas you want to use and exclude those that do not belong.

Use an idea book

Inspiration can strike from anywhere. When it does, you can’t really choose the time or the location. It happened to Michael Jackson once, when he was on board a plane. The music and lyrics to a song came to him but since he couldn’t write music and had no recording device with him, he had to endure the long flight with the music ringing in his head.

It was only when the plane touched down and he could finally record the music that he was able to write the song. The song, titled ‘Muscles’, later on became a hit for diva Diana Ross.

Like Jackson, how often have you been touched by the Muses only to find out that you have nothing to write with because you’re in the middle of a party or putting on make-up in the bathroom?

So far, we’ve uncovered some interesting facts about Profitable Copyrighting. You may decide that the following information is even more interesting.

Make sure that when you’re blessed with an idea, you’re ready. Keep a small notepad in your purse or around your work area. When an idea comes, write it down immediately. Don’t wait. Memory can be very slippery and confusing so don’t rely on it too much. Write the idea down, record it, paint it, illustrate it ? anything that will help remind you later. So when it’s time to write, you can make copy flow and not have any problems producing a write-up.

Allow topics to transition

To make copy flow when writing, allow relational progression from one topic to the next. If you have an outline, this is rather easy to do because you have a sense of which topic to write about in the next sentence or paragraph.

Don’t try to impress or worry about grammar… yet

You cannot make your copy flow if you keep getting distracted by other tasks such as editing or proofreading. Forget about these things at first. Your job is to write, so do it and stop worrying about correct grammar or spelling. If you’re using a word processor, making the corrections will be a breeze later. Write as the thoughts come to you and don’t interrupt.

Review what you’ve written

In many cases, when you’re stumped in the middle of an article, you could refresh your mind by going through what you have already written. This will help remind your brain of the message you’re trying to get across.

Write. Just write

Oftentimes, the best way to make your copy flow is to keep writing. Again, worry about the outcome later. You can always go back and make revisions. For now, write what you know, unleash your creativity and keep writing.

Hopefully the sections above have contributed to your understanding of Profitable Copyrighting. Share your new understanding about Profitable Copyrighting with others. They’ll thank you for it.

About the Author
By Anders Eriksson, feel free to visit my latest venture: GVO and make sure to claim your $1 trial membership!


Dec 04 2009

5 Ways You (Yes, You) Can Make Copy Good

Category: Profitable CopyrightingAnders Eriksson @ 9:21 am

punctuation marks, tenses, sentence completion and clauses. Bad grammar is never viewed as good copy and is even dismissed as very amateurish and unreliable, even if it’s an expert talking.

Mind the headline

The headline serves as the introductory statement to your write-up. Without a good headline, there’s a good chance your target readers might ignore your article and look somewhere else. This is something you can’t allow to happen. Imagine having to miss 7 out of 10 readers just because your headline doesn’t work.

Make sure your headline is effective, clear and concise. It should interest the reader, make them wonder, raise their curiosity, even intrigue them so that they have enough reasons to want to read more.

Make copy easy to read

Finally, to make copy good, it has to be relatable and easy to read. If you’re writing about planting roses for beginner gardeners, for example, don’t make it sound like an instructional material for producing fossil fuel. Read your work out loud ? if it sounds like normal speech, then you’re on the right track.

Mind your readers. They are, after all, the end users of your work and they should be able to like what you offer them.

If you’ve picked some pointers about Profitable Copyrighting that you can put into action, then by all means, do so.

You won’t really be able to gain any benefits from your new knowledge if you don’t use it.

About the Author
By Anders Eriksson, feel free to visit my latest venture: GVO and make sure to claim your $1 trial membership!



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