Sep 27 2010

6 Quick Tips for Writing a Good Copy Headline

Category: Profitable CopyrightingAnders Eriksson @ 3:25 pm

Writing an effective copy headline is a challenge if you know you’re going to issue a call to action in the end, and that action is something that people will be initially reluctant to do like subscribing to an e-newsletter or buying a product. If you want your readers to do something, you need to convince them right away and starting with the very first word of your headline.

Offer Something Right Away

If you have something to offer to your readers, something they need and in exchange for what you’re going to ask them to do, make it immediately clear with your headline. When people start reading something online and they aren’t actively seeking information, they want to know what they’re going to get if they continue reading and they want to know what it is right away.

Make It Urgent

People are generally prone to take action if they know they’re running against time. Create a sense of urgency with your headline by telling your readers that your offer only stands up to a certain date or that you’re fast running out of stocks. You can also make it a do-or-die offer; if they let this opportunity slip them by, it’s gone forever.

Take care, however, when using this type of headline as it comes with certain responsibilities. Make sure you withdraw your offer at the stated time. If you’re going to extend the deadline, you better have a good explanation ready so as not to lose your credibility.

Keep It Simple and Powerful

Online copies have to be simple and as headlines are a part of the copy, it stands to reason that they have to be simple as well.

Don’t bother using long and difficult words. They won’t make a difference if no one comprehends them. Aim for powerful words instead. These words inspire action and call strong images immediately to mind. ?Make Your Business Live Longer? as a copy headline can be improved, for instance, if you replace passive-sounding words with forceful ones. ?Make Your Business Survive? has greater impact compared to the previous headline, don’t you think?

If you base what you do on inaccurate information, you might be unpleasantly surprised by the consequences. Make sure you get the whole Profitable Copyrighting story from informed sources.

Keep It Short

Yet another requirement for online copies is brevity and naturally, headlines must follow the same rule.

As a rule, online readers scan what they read and consequently, they’ll be able to understand a five-word-headline more quickly than a ten-word one.

For a good copy headline, try to lessen the use of particles, prepositions, linking verbs, and other words that won’t make a difference to your readers.

Don’t Try Too Hard

Naturally, funny and witty headlines are better but trying too hard could backfire on you. If there’s no way to make a headline funny or clever then leave it simple. If you manage to get your message across then you’ve done your job.

Use Numbers

They’re easier to recall and they sound more impressive. Instead of simply headlining a copy with ?Tips for Gardening?, you can substantially improve it just by adding a digit. ?6 Tips for Gardening? encourage people to read more because they know they have six (more than one’s many!) tips to look forward to in a single article.

Review and Revise

You may think you’ve made a perfect headline upon typing the last word, but give it a minute or two and you’ll be able to view it more objectively. Good luck on writing those headlines!

Knowing enough about Profitable Copyrighting to make solid, informed choices cuts down on the fear factor. If you apply what you’ve just learned about Profitable Copyrighting, you should have nothing to worry about.

About the Author
By Anders Eriksson, feel free to visit his top ranked GVO affiliate site: GVO


Sep 15 2010

Steps on How to Put Action on Your Copy

Category: Profitable CopyrightingAnders Eriksson @ 11:29 pm

Are you looking for some inside information on Profitable Copyrighting? Here’s an up-to-date report from Profitable Copyrighting experts who should know.

Your brochures and catalogs are great. Your site is superbly designed and constructed; the content is simple and enticing. You just wait for your visitors to flood in but after long waiting hours, no one is still registering. You may now be asking yourself: ?Why aren’t there any sales?? Think again! You maybe missing an important an important area which is: THE CALL TO ACTION.

A call to action is a web copy which instructs a reader on what you wanted him to do. This call to action can be in the form of a declarative, imperative and a command statement or just mere suggestions. With any marketing materials, it’s important to get your prospective clients to act? NOW! Here are several steps to follow to make a call to action that will definitely have your phones ringing and your sales increasing.

The first step is to do your research on the terms to be used for your call to action. The term must be associated with what your content is advertising. Chances are, the terms you maybe thinking had already been used by other copywriters and you should pay attention to this.

The second step is to write your content to lead to a straight call to action. Write the call to action clearly so that your visitors will know precisely what to do and how. Use phrases like ?Register Now? or Click here? at an exact location where there is a button or a click through. Tell readers to call a toll number that is correct and still available.

Third step is to try to put your call to action on several locations on the web site, especially if there’s a lot of copy on your page. You can put the call to action after an introductory paragraph, the top of the page, and other parts of the site.

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The fourth step is to make your site as direct as possible. Your visitors will want to know what they’re getting from your page as soon as they land on it. Get straight to the point immediately without having making your copy awkward.

The call to action may include a registration blank which ask for information such as the email address. The fifth step is to link these details to a shopping cart or an autoresponder to create your mailing list. Once you add a centered call to action to your copy, your efforts will make your web visitors to take your call to action.

As a word of advice, there are certain tips that you can apply. One is to start your call to action with a verb. To achieve clarity, keep the subject and verb close together; for example: ?Ask your sales representative for details?. You must keep your call to action on your screen the entire time. If this would not be possible, you must let it pop several times so that irregular viewers may have a chance to see it. Lastly, inform yourself more about contextual relevance, serial position effect and chunking and coding.

Creating a simple, smooth and effective call to action is still an art. A straightforward and strong call to action can really bring a difference to your copy content and can convert it.

The message on your call to action is really vital to the performance of your website. As an end note, always remember that a good copywriting will always include a call to action.

When word gets around about your command of Profitable Copyrighting facts, others who need to know about Profitable Copyrighting will start to actively seek you out.

About the Author
By Anders Eriksson, feel free to visit his new GVO affiliate site: GVO


Sep 01 2010

Writing Copy? Why Grammar Is Not Everything and What You Should Do About It

Category: Profitable CopyrightingAnders Eriksson @ 12:06 am

It may seem like a contradiction but grammar is indeed not everything when it comes to writing copy. When producing an article, news story or press release, there are various factors that have to be considered in order to write truly exceptional copy ? the kind of copy that people will find useful enough to actually finish reading. Find out what these are and learn how to use them together in order to maintain balance in your written work:

Content matters, first and foremost

Content in this context refers to substance ? the overall worth of the write-up. It doesn’t refer to the number of words used or type of words you chose to use. What does your write-up say? What value can the readers get out of it? Are you substituting good grammar and big words because you have nothing else to say?

Although you shouldn’t be afraid of big words, it’s always better not to complicate things for your readers. Determine your target audience first ? their interests, capacity, what they find useful and interesting ? and then write for them. By placing more importance on what your readers can get out of your write-up, you will be producing more substance out of your copy. After all, what’s great grammar if there’s nothing good in what you have to say?

Focusing solely on grammar is distracting

One common mistake among writers is obsessing about grammar when they begin to write. As a result, they get distracted, derailed from their train of thought. Imagine having a really terrific idea and then worrying over where to place a comma or which clause to use first. The great ideas and content that could have come out of you as a writer and made your writing better can get lost or confused with other ideas and concerns.

When writing, don’t worry too much about grammar, at least at first. Write down words as they come to you. Don’t let the subject of grammar bother you when inspiration strikes. Only when you’re done should you then go over what you have written to check and improve it. Only then should grammar be a concern. After all, how can you proofread something you haven’t even written yet?

Once you begin to move beyond basic background information, you begin to realize that there’s more to Profitable Copyrighting than you may have first thought.

Even the greatest focused on substance and not on form

The great American writers Ernest Hemingway and William Faulkner had a famous rivalry. Faulkner, a writer praised for his intricate prose style (that initially confused his readers), criticized Hemingway’s trademark simplicity.

Hemingway fired back, saying that there are ‘simpler and better words’, even saying that Faulkner shouldn’t think that ‘big emotions come from big words’. Refusing to give in and use what he called ’10-dollar words’, Hemingway continued to write in his simple, easy style. He is still a well-loved and much-admired author today.

Grammar is not everything, but…

Grammar may not be everything but it is still a major component of good copy. You can’t just ignore the value of good grammar because it isn’t the be-all and end-all of writing.

Good grammar is equated to professionalism and is considered the true sign of a skilled and experienced professional. Furthermore, it’s also considered as one of the signs that what you have written is reliable. Bad grammar, on the other hand, is for amateurs, lazy writers and scammers.

Although grammar is not everything in writing copy, don’t ignore it. Use it as a means to improve what you have already written and progress as a writer.

Hopefully the sections above have contributed to your understanding of Profitable Copyrighting. Share your new understanding about Profitable Copyrighting with others. They’ll thank you for it.

About the Author
By Anders Eriksson, feel free to visit his new GVO affiliate site: GVO


Aug 30 2010

7 Ways to Show Authority in Writing a Copy

Category: Profitable CopyrightingAnders Eriksson @ 1:33 pm

will support your claim, use that as well.

So in case someone asks, you can point them to the reference that will support what you said.

Don’t mess with the language

If you want to be trusted as an authority in writing a copy, make sure you take care to show good grammatical and spelling skills. Nothing destroys an authoritative position than bad language because it speaks of carelessness and a lack of knowledge. If you want to be seen and accepted as an expert, show respect for your readers and write well.

When word gets around about your command of Profitable Copyrighting facts, others who need to know about Profitable Copyrighting will start to actively seek you out.

About the Author
By Anders Eriksson, feel free to visit his new GVO affiliate site: GVO


Aug 19 2010

How Is Online Copywriting Different from Offline Copywriting?

Category: Profitable CopyrightingAnders Eriksson @ 9:24 am

Imagine the next time you join a discussion about Profitable Copyrighting. When you start sharing the fascinating Profitable Copyrighting facts below, your friends will be absolutely amazed.

To become an effective copywriter for the Web, the first thing you need to learn are the major differences between online and offline copywriting.

Who Reads It?

Offline copies are printed on various materials, and they’re something that some people may read just to pass the time. With no expectations, offline readers can afford to be more patient and forgiving.

Online copies, however, don’t have that luxury. More often than not, Internet users have a reason for vis iting a webs

ite and they definitely have expectations when it comes to reading any online copy. And since they know what they want and what to look for, they’re more inclined to be impatient and wouldn’t hesitate to switch to another article if what they’re currently reading proves to be unsuitable.

One Chance from Start to Finish

Again, certain situations in the offline world give readers no chance to be choosy. Reading from a single magazine limits them to the contents of the magazine. If there are no other magazines available and they need to acquire certain information or, once again, they’re desperate to pass the time, they have no other recourse but to read the magazine from start to finish.

Second chances are rare for online copies and as such, you need to make every word powerful and significant from start to finish, beginning with your headline and until you finish your call to action.

Switching from one copy to another is also easier for online readers. With search engines more than ready to supply them with the next best link if your copy proves to be inadequate, the only way to keep their attention is by making every sentence worth their time.

The information about Profitable Copyrighting presented here will do one of two things: either it will reinforce what you know about Profitable Copyrighting or it will teach you something new. Both are good outcomes.

Cost

Offline copywriters may occasionally have to worry about the costs of printing their works in a certain format. Too many paragraphs as well as larger fonts could make the cost of publishing escalate in an alarming rate, and for this reason, they’re forced to make adjustments, which are not always favorable to readers, to their works.

Online copywriters, in this case, stand to gain more from their line of work. Since text weighs little in terms of bytes, formatting rarely make a substantial difference to their work. As a result, they can afford to make more paragraphs and keep it short ? exactly the way their online readers like it. Having large fonts aren’t a problem either. Indeed, they can change the color of the text and suffer from no additional cost.

Skimming

Online readers have a habit of skimming, and they do it more frequently than their offline counterparts. Web copywriters will, of course, have to adjust their work accordingly.

Skimming makes optional formatting techniques in offline writing necessary in online copywriting. Subheadings are one of them. Their presence ensures that online readers are still able to comprehend the gist of the copy even if they’re skimming. If you can supply one subheading for every paragraph, that can only work to your favor!

Now that you’re aware of the differences between online and offline copywriting, you can apply what you’ve learned the next time you write an online copy. These newfound tips may make writing more difficult at the start, but rest assured they come with greater rewards!

Remember to double-check for errors before uploading your work. Good luck on keeping the attention of your readers!

This article’s coverage of the information is as complete as it can be today. But you should always leave open the possibility that future research could uncover new facts.

About the Author
By Anders Eriksson, feel free to visit his new GVO affiliate site: GVO


Aug 02 2010

Online Copywriting: Make It Short and Simple

Category: Profitable CopyrightingAnders Eriksson @ 5:09 am

Online copywriting requires certain skills to perfect. Indeed, it can even be considered an art as not everyone has the ability to make mostly old information sound mostly new and turn economically written sentences into powerful messages. The secret to online copywriting, however, ultimately boils down to two things: keeping it short and simple.

Why It Has to Be Short and Simple

You can blame it on various factors, but regardless of the reason behind it, online readers tend to be more demanding and impatient. A short and simple copy is able to give them what they want quickly and easily. A longer and more in-depth one can’t.

It’s also best to think of online readers as having tunnel vision. They have a one-track mind, and if the first instance that they suspect your copy of being unable to give them what they want, they’ll immediately switch to the next website in their list.

If you want to please online readers with your copy, you need to give them what they want without any delay. If they want you to explain in greater detail, they’ll only have to click the link you’ve thoughtfully provided for them. But until they do that, it’s better to stick with the plain but effective short-and-simple format.

No Fancy Words

Online readers skim and when they happen to skim right to the part you’ve used a fancy word they don’t comprehend, you stand to lose not just their attention but their presence in your website. And all of that is just because you took pains to use a fancy word. Such effort will remain unappreciated by online readers so don’t bother wasting your time with it.

Stick to the Facts and Figures

Is everything making sense so far? If not, I’m sure that with just a little more reading, all the facts will fall into place.

Online readers aren’t interested in things that haven’t yet been proven. What they want are statistics and the more impressive they are, the better! In this case, you’ll have the type of reader who doesn’t mind but in fact prefers that you brag. If there’s data you can share to convince your reader of buying your product or service, share it.

Don’t Overwhelm

Online readers are easy to scare. Give them an online copy that’s longer than a full-length page or two and they won’t even try to read it. Effective online copies never overwhelm their readers.

Their sentences are simple and basic. Their paragraphs are the same and composed of not more than four or five sentences.

If a few sentences or a single paragraph are not enough to explain a particular concept, break it into several paragraphs instead. If you want to be a good copywriter, the first thing you have to understand is avoid doing anything that scares off your readers.

One Idea at a Time

Don’t make your readers frown in puzzlement. They want information given to them in a smooth-flowing manner, preferably in a step-by-step method. As such, you need to stick to one idea per paragraph. Given the ideal length for paragraphs, doing otherwise is foolhardy anyway.

Use Proper Formatting

Making your online copy convenient for your readers is another sign of good copywriting. One way of doing that is to use proper formatting. Subheading, large and legible fonts, and bullet points are just a few ways to make reading ? or skimming ? easier for your customers.

Keep these tips in mind the next time you write an online copy!

Now you can understand why there’s a growing interest in Profitable Copyrighting. When people start looking for more information about Profitable Copyrighting, you’ll be in a position to meet their needs.

About the Author
By Anders Eriksson, feel free to visit his new GVO affiliate site: GVO


Jul 25 2010

8 Types of Headlines That Sell

Category: Profitable CopyrightingAnders Eriksson @ 1:27 pm

There are effective ways on how to infuse your visitors the sense of urgency your page is trying to convey. Since the most crucial part of your site is the part where the visitors land, headlines are very vital to bring to them your point at the most immediate time possible.

Writing the best headline is not too complicated as many marketers would think; it can be simple if you will follow the right process. Rather than thinking of how you should write your headline, think of what it should say to your visitors. To help you think about a possible headline, listed here are the types of headlines to choose from:

1.News Headline. If your service or product proposes something newsworthy, publicize it on your headline. You’ll naturally use this to present your new product or an enhancement on your existing product. You can make use of words like Now, New, Introducing, Just Released, Finally, At Last or Announcing to make your News Headline more appealing. For example: Finally! A New Diet Pill that Can Work For Just Seven Days!

2.Benefit Headline. Features do not sell but benefits do. To compose a winning benefit headline, you must be overly familiar with your market. This will let you offer them a compelling and powerful benefit driven headline that will easily entice your audience. Research on every little benefit that your prospects are looking for on a product or service. En example of a benefit headline is: Cleans and Whiten Your Teeth?

3.Guarantee Headline. These are headlines which present appealing benefits and guarantee results. If your product or service gives powerful guarantee, let your would-be customers know it by showing it on your headline. For example: Whitens your Skin in just 10 days? Money Back Guarantee!

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4.How to Headline. There are many ?How Tos? present either in books or sites so you wouldn’t be wrong on this type. Try placing ?how to? on your headline and it will really be enticing for your prospects to know what solutions, information and advices you have for their problems. For example: How to Win Back Your Husband?

5.Testimonial Headline. This type of headline utilizes testimonials of customers for the headline. Your customers will sell for you since they will be talking of the benefits they gain from your products. For Example: I Earn A Lot By Just Purchasing this Self-Help Book

6.Question Headline. You must be cautious when using this type. You must be well informed of your market or you may blow your chances of winning them by this advertising drive. The good types of question headlines are those that encourage your prospects to be involved. For example: Have You Turned Your First Date into Disaster?

7.Command Headline. The type of headline which instructs your costumers on what they will do. The command must encourage action through benefit offerings that will really help them. Most effective headlines must start with action verbs. For example: Stop Your Financial Problems!

8.Reason Why Headline. This headline will give your prospective costumers particular reasons why they need to online read your sales letter,

your website or your ad. These headlines are effective since they include specific numbers and facts. For example: Easy and Fun Ways to Earn $500 From Home.

You can model your headline from the types listed above; but be sure to sizzle your headlines to compel your prospects to read your site. Move beyond the usual and create your headline at a different angle. Add up some new attention grabbing terms and see your sales surge up!

It never hurts to be well-informed with the latest on Profitable Copyrighting. Compare what you’ve learned here to future articles so that you can stay alert to changes in the area of Profitable Copyrighting.

About the Author
By Anders Eriksson, feel free to visit his new GVO affiliate site: GVO


Jul 13 2010

10 Quick Tips for Proofreading Your Copy

Category: Profitable CopyrightingAnders Eriksson @ 11:14 am

The following article lists some simple, informative tips that will help you have a better experience with Profitable Copyrighting.

Proofreading is more often than not a neglected responsibility by many copywriters. If you value, however, the opinion of your readers then proofreading is but a small price to pay for the success you enjoy because of them.

Knowing What to Look for

Before anything else, proofreading can only be made possible if you know what to look for. This means having a considerable grasp of all the intricacies of proper grammar and punctuation as well as solid knowledge on spelling. If you fail in any of these counts, you need to work on them because they can make a huge difference with the quality of your copies as well.

Appropriate Environment

Proofreading is a job that requires great concentration, so find an environment suitable for the job. Get rid of all possible sources of distraction as well.

On Paper

It’s easier to overlook errors when you are proofreading with your computer so do print your copy on paper whenever possible. It might be more costly this way, but don’t you think the sales you can generate for a well-written copy can easily offset the expense?

The Right Mindset

The best way to proofread your copy is to have clear expectations of finding errors. If you think of your work as flawless, you’re more liable to overlook errors. Remember: a positive outlook ? even if it means finding errors in this case ? always helps in getting a positive outcome.

Read

Resist the temptation to read in the pace that you’re used to. Instead, read your copy slowly and read it out loud if possible. Reading will help you find errors in the style and cohesion of your writing.

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When you’re done reading from start to finish, try reading it backwards. The brain tries to automatically correct any spotted error in the content, making you read what you think you see instead of what you’re actually seeing. By reading backwards, you prevent your brain from correcting on auto-mode and view your work for what it really is.

Appearance

Proofread includes correcting the look of your copy. Pay attention to wrong spacing and margins, irregular font styling, and improperly capitalized words. Indeed, pay greater attention to words in uppercase as it’s more difficult to see errors in that format.

Consistency

Proofreading includes making sure that everything about your copy is consistent. Uniformity, after all, makes a web copy more attractive. If you use a certain name for reference, be sure to use that name at all times rather than confuse your readers with various synonyms sprinkled across your text.

Grammar and Spell Check

The options for these mechanisms provided by your processor are not always right. And no, this doesn’t mean that you’re smarter but they’re probably not configured correctly. In any case, don’t rely on them to do your work for you.

Over and Over

Proofreading is not a one-time process.

You need to do it over and over and at properly spaced intervals to make sure your copy is entirely error-free.

Another Point of the View

Last but not the least, have someone else ? preferably one with the necessary knowledge and experience ? proofread your work. You don’t have to pay a professional to do it. If you know other copywriters, you can strike a deal and proofread each other’s work.

A fresh pair of eyes, not to mention unbiased as well, can help find the last few errors in your copy.

About the Author
By Anders Eriksson, feel free to visit this new site for my swedish customers: Billigt Webbhotell – from SEK 10:- per month!


Jul 06 2010

6 Writing Tips for an Amazing Teaser Copy

Category: Profitable CopyrightingAnders Eriksson @ 11:04 pm

to the same guidelines. As such, you need to keep it short, simple, but powerful. Do that and your teaser copy is sure to convince your readers to heed your call to action in the end.

There’s no doubt that the topic of Profitable Copyrighting can be fascinating.

If you still have unanswered questions about Profitable Copyrighting, you may find what you’re looking for in the next article.

About the Author
By Anders Eriksson, feel free to visit this new site for my swedish customers: Billigt Webbhotell – from SEK 10:- per month!


Jul 02 2010

The Power of Short Sentences

Category: Profitable CopyrightingAnders Eriksson @ 12:15 am

This interesting article addresses some of the key issues regarding Profitable Copyrighting. A careful reading of this material could make a big difference in how you think about Profitable Copyrighting.

It’s a norm for business owners to painstakingly work to generate traffic to keep visitors coming back. Producing a copy in the web is crucial since you want your viewers to understand what you’re trying to convey. Since you don’t have the luxury of time to do this, you must use short but powerful sentences.

One of the most celebrated minimalist writers is Ernest Hemmingway. He was so dense on writing flowery adjective and gets straight to the point. The finest demonstration of his intellect is when he was challenged to write an entire story and he wrote it in just 6 words. He wrote: ?For sale baby shoes never used.? And one of his tips to write effectively is to write in short sentences. To help you more, here are some tips to guide you in doing your copy.

Longer sentences will bore readers so maintain directness through short paragraphs. The average length of your short sentence must not exceed 23 ? 25 words. The average reduction of sentences on English prose during Elizabethan times to 19th century is ½ to 2/3. This trend still continues although in a slower phase.

Always remember that readers easily get tired on what they’re reading; short sentences are sufficient on themselves. Avoid being stuffy so that sentences will be easier to read. Most letters can be lessened and can still express the same thing. Since fuzzy words hinder clarity and make your copy difficult to understand and read, trim unessential terms on your writing. It will be good to spend a minute to organize complex details and minimize lengthy sentences.

Sometimes the most important aspects of a subject are not immediately obvious. Keep reading to get the complete picture.

Manage sentence length by looking into the number of lines on each sentence. A line of an average handwriting or typewritten line consists of 10 ? 12 words on the average. Maintain varied sentence lengths but be wary of those which run more than 2 lines. Short sentences between longer ones can break up your copy and can present a chatty style of writing. This will also help you vary your copy’s pace and can hold the reader’s interest.

To have short sentences, use shorter words. This is the rule that is oftentimes being violated. Writers use 3 words when only 1 can explain it. Writers cannot avoid the use of 4-syllable words. Saxon words are shorter and can be a replacement to multi-syllable Latin words. Instead of using ?use? and ?change?, ?utilize? and ?modify? has commonly been used. Complicating a sentence is more of a habit which is too hard to overcome since people are unconsciously doing it.

You can also try numbered points or tick bullets. Tick bullets are more eye-catching than bullet points and can present only the most important terms on the sentences. This can thus appear only as checklist. Numbered points are also effective and serve as an introduction.

Use simple tense and avoid complicated syntax. Phrases which use future tense will let the readers read slower and tend to feel clunky. Pretend you’re writing as an English learner and avoid using continuous past tense and sophisticated grammar structures.

Make sure that your copy is simple yet understandable and this will be done by using shorter sentences. Your aim must be to keep control of your readers so that they will not switch off you. Always aim to produce a copy that conveys your message clearly to entice the readers. Use powerful short sentences and watch the success of your site from now on.

About the Author
By Anders Eriksson, feel free to visit this new site for my swedish customers: Billigt Webbhotell – from SEK 10:- per month!



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